The future is immersive

What happens when entertainment moves beyond the screen?

From U2's groundbreaking residency at Las Vegas Sphere to an extraordinary reimagining of The Wizard of Oz, a new generation of immersive experiences is transforming how we encounter music, cinema and culture.

Alex Wills, co-founder of Interval and a specialist in experience design and technology, takes us inside the creative and technological innovations making it possible.

We explore the remarkable visual effects behind Sphere, the reinvention of a Hollywood classic and the rise of the experience economy – where the places we visit, the things we see and the moments we share are becoming as important as the products we buy.

As technology reshapes everything from entertainment venues to shopping centres, what does the future of the physical experience look like?