Say it like a prime minister
In a world where political fallouts, policy shifts and leadership moments play out in real time, being offline is no longer an option. Just ask Robert Midgley, the digital strategist who advised two British Prime Ministers on how to communicate with clarity, confidence and authority — all under the spotlight of the internet.
In this episode of Visionary, recorded on campus at Here East, Robert joins Georgina Godwin to share hard-won lessons from the frontlines of digital messaging. He unpacks the dangers of chasing trends, the case for owning your tone, and how smart storytelling — not shiny visuals — is what makes a message stick.
From influencers to cabinet ministers, Robert argues that today’s leaders must think like broadcasters, act like strategists, and speak with the kind of authenticity that algorithms — and audiences — reward.
What you’ll learn in this episode:
Why consistency and clarity trump polish — and why recycled content isn’t lazy, it’s essential.
How to tailor content to each platform — and why vertical video, done right, wins on LinkedIn.
Why leaders should stop commentating and start offering solutions — especially in a crisis.
Watch the episode on YouTube below, or listen via your preferred podcast app.
