PR expert shares the secrets of personal branding
In the age of TikTok, AI-generated content, and hyper-personalised feeds, the rules of PR have changed — but the fundamentals remain. In this Visionary episode, Liam Keogh, Entrepreneur in Residence for Media at City University and a strategist with two decades of experience, shares the tools, mindset, and repeatable routines that anyone can use to build influence in a noisy world.
“PR is no longer about press releases,” he says. “It’s about shaping how you're perceived by the people who matter to you — and doing it with purpose.”
Liam lays out a step-by-step strategy for building a public profile that cuts through — whether you're running a business, launching a podcast, or simply looking to grow your influence. He argues that authenticity, clarity of purpose, and rhythm are the new currency of trust — and offers a rare inside look at how the best campaigns work from the ground up.
What you’ll learn in this episode:
Why AI is radically changing the way we create, consume, and compete in media — and how to stay ahead.
How to craft a personal brand that’s consistent, authentic, and built to last.
The importance of rhythm: the repeatable monthly and quarterly habits that drive real results.
Watch the episode on YouTube below, or listen via your preferred podcast app.
