Why virtual productions are the future
Forget green screens. The future of filmmaking is here—and it’s immersive, intelligent and redefining what’s possible both on and off set. In this special Visionary episode recorded on the streets of Austin, Texas, Synapse CEO Justin Diener joins Here East’s Gavin Poole for a brisk walk through the fast-evolving world of virtual production.
With credits spanning global campaigns and studio blockbusters, Diener brings rare insight into how LED volumes, real-time game engines and AI are converging to create richer, faster, more adaptable visual storytelling. For creators, it means fewer limitations. For actors, it means trading green boxes for immersive environments that spark real performances. And for audiences? The results speak for themselves.
What you’ll learn in this episode:
Why virtual production is more than a trend: It’s becoming the standard across film, advertising, training and live events.
How AI is accelerating creativity: New tools are cutting production timelines from weeks to days—and making high-end visuals more accessible.
Where the opportunities are: From opera houses to ad agencies, the demand for immersive content is booming—and London may be next.
Watch the episode on YouTube below, or listen via your preferred podcast app.
