The madman theory

✨ Watch on YouTube or listen on Apple Podcasts or Spotify.

From Nixon to Trump, some leaders have embraced a risky idea: act just unhinged enough to make your opponents back down. It’s called the madman theory, and according to historian Dr. James Boys, it’s not just Cold War lore — it’s a real strategic concept that continues to shape how world leaders negotiate, posture, and exert influence.

James joins Georgina Godwin to explain where the theory came from, how it’s been used in diplomacy and business, and why understanding this tactic might make us all a little wiser when it comes to spotting power plays — whether in government or the boardroom.

In this episode, you’ll learn:

• How feigned madness has been used as a negotiation strategy — and why it sometimes works

• What the madman theory can teach business leaders about high-stakes dealmaking

• Why understanding your opponent’s mindset is key to navigating chaos with clarity

Watch the episode on YouTube below, or listen via your preferred podcast app.