Lessons in meaningful marketing
In a world awash with algorithms and attention-grabbing tactics, meaningful communication is fast becoming a lost art. In this thoughtful episode of Visionary, Georgina Godwin is joined by Professor Amanda Broderick, Vice-Chancellor of the University of East London, for a punchy, practical conversation on how to communicate with purpose in the digital age.
A global leader in marketing and higher education, Broderick argues that the most powerful tools today aren’t AI or data—they’re empathy, authenticity and the ability to simplify complexity. Whether you’re leading a brand or building a movement, this is an essential conversation for anyone looking to make real impact in a noisy world.
Three things you’ll learn:
Why clarity wins: How to turn complexity into compelling messages that actually stick.
What brands get wrong: Why chasing relevance means nothing without a clear sense of values.
The human edge: How emotional and cultural intelligence can outpace any algorithm.
Watch the episode on YouTube below, or listen via your preferred podcast app.
